Media Kit

Throughout the course of this semester in COM 309, I have learned a lot about the subject of Public Relations and what it is really about. Coming into the class, I had little to no knowledge of the topic, but as I prepare to end the semester I can say that I have definitely learned a lot about it and that it is something that interests me. Something that we have been involved with as a class is blog posts, writing them for numerous topics throughout the semester. This is also something that I was not too familiar with before this class, but now I can say that I keep up with my own blog and enjoy doing it.

The purpose of this particular post is to share the work that I have created for Principles of Public Relations (COM 309) at Missouri State University. The work that is on display in this post is that of a media kit about a product that I am launching (theoretically) in an area of choice. The product is a new sports drink called ABC+, being launched by the company Healthy Jocks. I chose the city of Little Rock, Arkansas, a good start up market with solid athletics that have a good following. In this media kit I am also announcing the launch party for the product, where consumers can learn more about the product, try samples, win prizes, and learn about the work that the company will be doing with a charity of choice.

 

Product Launch in Little Rock, AR for ABC+

ABC+               A Healthy Jocks Product

What you will expect to see:

• Fact Sheet on Product
• News Release for the Product Launch Event
• 30 Second Radio PSA
• Photos/visual aid of product
• Testimonial of product
• Industry information

 

Contact Information:

Wes Hannaford

Email: wh80@live.missouristate.edu

Blog: https://weshannaford.me/

 

 

Media Kit for ABC+

Fact Sheet

News release

Radio PSA

Photo & artwork page

Testimonial and Photo Page

2016 NFL Mock Draft: Round 1

1.  Los Angeles Rams – Jared Goff QB California 
2. While he’s not quite as big as fellow prospect Carson Wentz, Goff still has good size for an NFL quarterback to accompany his tremendous arm strength. His throwing motion reminds me of Matt Ryan when he came out of Boston College. He will have to adjust to being under center and handing the ball off to Todd Gurley, but Goff can make all the throws necessary to succeed in the league.

 

 2.Philadelphia Eagles- Carson Wentz QB North Dakota State

This pick will probably go back and forth as I try to decide whether Wentz or Goff will be the first quarterback selected. He’s built like a pro, moves well in and out of the pocket, and also brings a winning mentality after his years at FCS powerhouse North Dakota State.  Wentz definitely has all the tools to be ‘that guy’.

 

3. San Diego Chargers-Laremy Tunsil OT Ole Miss

After being the projected number one pick for the longest time, it appears he will drop due to the top two picks being quarterbacks. This is an upgrade from King Dunlap, who struggled to stay healthy last year. Tunsil projects to step in day one and protect Philip Rivers’ blind side.

 

 

 

 4.Dallas Cowboys- Ezekiel Elliott RB Ohio State

I know nobody wants to see a running back taken on day one, let alone in the first round, but Zeke Elliott could be exactly what this regrouping Dallas squad needs. Darren McFadden ran for more than 1,000 yards last year and the team did sign Alfred Morris this off season, but Elliott is the perfect fit behind the Cowboys’ elite offensive line.

 5.Jacksonville Jaguars-Jalen Ramsey DB Florida State

Ramsey is a great choice for Jacksonville at number five. He  can play anywhere in the secondary, but probably projects as a corner for Gus Bradley’s defense. Prince Amukamara was signed earlier this off-season, and putting Ramsey opposite of him would solidify the new look Jags. Will step in as No. 1 corner on the depth chart immediately.

 

6.Baltimore Ravens- DeForest Buckner DL Oregon

 

Might be one of the more physically gifted players in this draft, and Buckner shows signs of an immediate impact player that could contribute in any system. Chris Canty was released earlier in the offseason and was a starter on the defensive front last season, Buckner is a sure upgrade at that spot.

 

 

7.San Fransisco 49ers- Ronnie Stanley OT Notre Dame

 

Whether it’s Jay Cutler playing quarterback next season or a day two player for the Bears, the offensive line has to be adjusted regardless. Stanley can step in right away and play left tackle, keeping Kyle Long inside at right guard and newcomer Bobbie Massie at right tackle.

 

8. Cleveland Browns- Vernon Hargreaves CB Florida

Hargreaves is one of the most pro-ready prospects among the defensive backs. Really reminds me a lot of Brett Grimes, not the biggest guy on the field but plays very aggressively and has a nose for the football. His physicality at the line of scrimmage enables him to play inside or outside. Justin Gilbert was the other first round pick when Johnny Manziel was selected and he has been a bit of an under achiever himself. This would provide a good building block opposite Joe Haden.

 

9. Tampa Bay Buccaneers- Joey Bosa DE Ohio State

 

 

 

 

 

 

10. New York Giants- Laquon Treadwell WR Ole Miss

 

I had Treadwell at 15 to the Rams for the longest time,but recently his stock just continues to rise. Reminds me a lot of Alshon Jeffery with his size and ability to go get the football. Provides Eli Manning with a solid redzone target to compliment Odell Beckham Jr. and a hopefully healthy Victor Cruz.

 

 

11. Chicago Bears – Jack Conklin OL Michigan State

12. New Orleans Saints- Sheldon Rankins DT Louisville

The Saints desperately need help along the defensive front. They signed Nick Fairly earlier this off season, and Rankins would be a great fit playing next to him. With Cameron Jordan on the edge and Rankins and Fairly at the tackles in a 4-3 scheme, things would be looking up for the Saints defensively.

 

13.Miami Dolphins – Miles Jack LB UCLA

Yes, he is coming off ACL surgery, but the injury occurred very early last season and Jack is expected to be a full participant for whoever takes him. He makes a lot of sense for Jacksonville, as he could step in and help out a linebacker corp consisting of an aging Paul Posluzny and another prospect in Telvon Smith. Jack’s athleticism and range make him one of the most intriguing prospects in the draft. Remember, he also played a lot of running back at UCLA.

 

 

 

14.Oakland Raiders- A’Shawn Robinson DL Alabama

 

Justin Tuck is gone, but the way Robinson plays reminds me a lot of him. His versatility and overpowering strength will cause problems for offensive lines from day one.

 

 

 

15.Tennessee Titans- .Taylor Decker OT Ohio State

The Titans were thought to select Laremy Tunsil when they were slated to pick first overall, but they can still get blind side protection for Marcus Mariota here. Decker could play either tackle spot, but right now he is probably better suited at left, moving Taylor Lewan to right tackle and Jeremiah Poutasi inside to right guard where he belongs.

 

16.Detroit Lions- William Jackson III CB Houston

This is a bit of a reach, but the Dolphins traded back for a reason. In a class loaded with first round talent at corner, they can get a contributor here. Jackson is one of the most pro-ready of any of the defensive backs in this draft. Don’t think that Byron Maxwell was brought in to be the best corner on the roster.

 

 

17.Atlanta Falcons –  Shaq Lawson DE Clemson

New York continues to add to the defensive front. Coming off of a knee injury last year, Lawson can insert as a rotation player at defensive end and gives the Giants something to look forward to if they loose Jason Pierre-Paul next year.

 

 

18. Indianapolis Colts – Leonard Floyd OLB Georgia

 

One of the most intriguing and gifted athletes in this draft. Floyd would fit in nicely behind Robert Mathis and Trent Cole coming off the edge. His ability to play the run will enable him to take a lot of the short third down snaps from the two veterans.

 

19. Buffalo Bills-  Reggie Ragland LB Alabama

Ragland is probably the most pro ready of the linebackers in this draft, with his size and ability to stop the run. Plays like a guy that belongs on the Ryan brothers’ defense. Nigel Bradham, one of the leading tacklers from last season, left for the Eagles earlier this off-season. Here’s an upgrade.

20.New York Jets – Noah Spence DE/OLB Eastern Kentucky

 

21. Washington Redskins-  Jarran Reed DL Alabama

 

The Redskins have some talented edge pass-rushers, but could use some youth and honestly just some more talent on the defensive line. Reed is versatile and could play in any system, I’d expect him to step in and start up front in a 3-4 scheme.

 

22. Houston Texans- Corey Coleman WR Baylor

Houston is missing a deep threat to compliment Deandre Hopkins, here’s your guy.

23. Minnesota Vikings- Josh Doctson WR TCU

 

Mike Wallace is gone and the Vikings would be foolish to not select another weapon for Teddy Bridgewater to throw to, and the future looks bright with Doctson opposite Stephon Diggs, who impressed as a rookie last year.

 

 

24. Cincinnati Bengals- Will Fuller WR Notre Dame

Even with the addition of Brandon LaFell, the Bengals could use another deep ball threat to take some of the attention from A.J Green.

25. Pittsburgh Steelers- Eli Apple CB Ohio State

 

Pittsburgh needs a corner, probably two. Here’s a good start. Apple has good man to man skills and succeeds at jamming receivers off the line, sounds like a typical Steeler defensive back. Has the size at just under 6’1 to compete with the taller receivers in the league.

 

26. Seattle Seahawks- Ryan Kelly C Alabama

 

27. Green Bay Packers- Andrew Billings DT Baylor

Fills an obvious need at nose tackle after finding out B.J Raji won’t be playing next year. The pack could probably use some more help in the secondary, but the past couple of drafts have included a corner and safety that they are wanting to develop. At 6’4 and more than 330 pounds, Billings shouldn’t have much of a problem stuffing the run as a rookie.

 

28. Kansas City Chiefs- Mackenzie Alexander CB Clemson

 

Pro-ready corner that some are not as high on. But watching the college football playoff games really sold it for me. Does not have the size of Sean Smith, but the fiery competitiveness is something that the Chiefs will enjoy having across from reigning rookie of the year Marcus Peters.

 

29. Arizona Cardinals- Darron Lee LB Ohio State

 

Lee will be able to step in as a starter right away with the departure of Bruce Irvin. A tackling machine, he makes a lot of sense in Seattle’s system.

 

 

 

30. Carolina Panthers- Kevin Dodd DE Clemson

I’ve had Dodd in the top 15 previously, but after the combine and Clemson’s pro day he is still second in line behind former teammate Shaq Lawson. Talent wise, he probably should go earlier than this, so the Panthers would be very fortunate to pick him up. Dodd could step in and take snaps left from Jared Allen’s retirement.

31. Denver Broncos- Paxton Lynch QB Memphis

Until the Colin Kaepernick trade becomes a for sure thing, I’ve still got Denver picking up a quarterback in round one. Lynch has the size (6’7, 244 lbs) and has shown his ability to get out of the pocket and make tough throws, although the consistency is what holds him back. I think inserting him into the run-heavy offense that the Broncos run could be very beneficial in his development.

A Day in the Field

There are so many ways of learning new information; go to class, take good notes, and study well for tests. But none of these methods are as useful as putting yourself in a new environment and using what you already know to succeed. Visiting a place like Healh MEDX is a great example, and hearing from someone like Riana Sears was another great resource to learning more about the complex field that is public relations. A lot of people do not have the slightest clue what public relations is or what it even involves, so hearing from a younger individual with so much knowledge of the topic was great. It’s one thing to study public relations, but in order to grasp a full understanding of what goes on you have to hear and see what a professional does on a day to day basis.

Look at a company like Health MEDX, dealing with electronic medical records in order to help organizations focus on their patients instead of paperwork. Something else that Riana pointed out during the presentation was that the company is ‘always thinking about what is next’. Who do you think is responsible for thinking ahead and coming up with new ideas that are beneficial to the company’s success? That’s right, it’s the PR people! Listening to her talk about all the different forms of communication she uses every day really put into perspective how much has to be done in public relations.

The information that really caught my interest was the core PR beliefs; honesty, being easy to find and understand, utilizing the right tools the right way, timing is everything, always know the facts, and be active. Thinking about these briefly, they all are seemingly simple to understand. But there is a difference in understanding what something means and using it to the best interest of your company. Involvement with each and every one of these beliefs from all members is vital to any kind of success. Overall, I think the time spent at Health MEDX was a great experience for our class as a whole and for myself as someone still learning about public relations.

What am I doing here? I’ll try to explain

For anyone who is no good with names, I’m the guy who is rushing into class just before it starts. My headphones are in and the music is probably a little too loud, but I’ll come in and sit quietly and do what I’m supposed to do. For the rest of you, my name is Wes Hannaford. I am currently a junior majoring in broadcast journalism and minoring in communications, which is why I am taking COM 309. Beyond that, I would like to take what I learn in this course to help put myself out there when trying to endorse my material or look for a job.

I started blogging about a year ago, but I have not been able to keep up with it very well. Recently though, I have seen the importance of blogging and how it could have an impact on my future careers. I’m a huge sports junkie, following football and basketball the most, and that is what a majority of my posts have been about. I even created a mock draft last year to try and predict the picks of the 2015 NFL Draft. With only a few posts, it is easy to see that I am still searching for a main purpose in blogging, other than just writing what I want to. This is something that I believe I have definitely improved in, not only in blogging but in all of my work.

Throughout the semester, I hope to gain a following with my posts. I would like to get others to want to read what I have to say, whether I tell them to or not. My posts have been shared on my Facebook and Twitter pages, and that has helped create a little bit of feedback. I love hearing what others have to say about my work, even if they are not a hundred percent on board with it. To me, blogging is a great way to show who you are not only as a writer or media professional, but as an individual. So much can be told about a person just by reading a couple of blog posts. Young writers or those who are just getting started with blogging are going to run into moments where they might question or doubt what they are writing about. Whenever I’m stuck on what to write about, I simply just think about what I really want to write and what I want others to see. A question that I often ask myself before I begin writing is ‘What am I doing here?’.

A Picture Says A Thous… One Word

UNITED WE STAND, DIVIDED WE FALL

UNITED WE STAND

DIVIDED WE FALL

 

 

That Could Only Mean One Thing: Or could it?

There are many ways in which one or a group could have an ‘experience. For this specific experience our group chose to get involved with our peers all across campus. Some of them were asked random questions regarding the world, most of them being fictional, but a majority of them were asked about the hit song Hotline Bling by Drake. After the music video exploded with popularity across the web, the dance moves became contagious and many have been seen trying to recreate them. So as any lonely or nervous looking students approached us, that could only mean one thing. (And there’s the first and only song reference of the post.)

Plus: Everyone in this group was really easy to get along with not only during this project, but throughout the semester.  We were all open to sharing ideas and what we thought would be interesting, and I think we did a really good job of figuring things out together. While a couple might have been more social than others, it seemed that we all had similar personalities when it came to interacting with one another. The fact that we were all so easy going and willing to listen to all ideas helped made this project rather easy and enjoyable.

Minus: There really wasn’t much that didn’t work for this project, everything was really smooth and easy going. We had a good idea of what we wanted to do and really just went with it. I really can’t remember any moments of conflict throughout the creation of this project, aside from being in the middle of the Humans vs Zombies shenanigans for a few minutes.

Delta: I guess if anything could have been different, then we could have had a little bit more daylight and had even more footage to show. Again, this group was so easy to work with and get along with. This is something that we are all proud to present.

Effectiveness: How Does All Of This Stuff Work?

In today’s social media, it is usually very easy to find the leisure of all the different platforms. It is obvious that they all help in some way to communicate with other users, but how are they really effective? What are you actually getting out of them? Some are easier to explain than others, just like some of the sites are easier to use and understand.

Take Snapchat for example, it’s obvious use is just another way to communicate with your friends. The most effective use of this app is more than likely for quick conversations that don not require a lot of text or explanation. Rather than sending text messages or calling each other, you just snap a quick picture of yourself or surroundings and communicate that way. You can even put text on top of your image.

Something that makes Snapchat an interesting social media platform is the way it has evolved, or updated. Since it’s debut in 2011, this app has added many features to make it a more effective method of communication. Pocket-lint discusses the features that Snapchat has added, including the use of video and private chat.

Snapchat seems to be one of those apps that doesn’t seem to be going anywhere, while the number of users continues to rise. As more features become possibilities, look for this app to keep moving forward in social media.

While we’re on the topic of snapping pictures, here is another social media platform that has become very popular in recent years. Instagram enables users to share pictures and videos from their smartphones. (AboutTech) Users also have the option to edit their photos with one of the many filters that the app offers, meaning you can transform any ordinary picture into something interesting by blowing out the colors or simply making it black and white.

As far as effectiveness in social media and communication, Instagram users mostly communicate via comments, even though there is a private messaging element.

Dumb Watch: Smart Idea

I chose to write a response over the article by Brian Barrett for a couple of reasons. I Bought a Dumb Watch to Save Me From My Phone is very well written and easy to relate to in 2015, a time that has been taken over by technology. Everybody has to have the newest devices and most recent updates, which is not necessarily a bad thing, but it is not hard to see that consumers really can become ‘consumed’ by the products. While it may seem impossible for some people to try and live their life without always looking at their phones, Barrett explains that even a purchase as simple as a watch can open their eyes and actually live their lives.

Personally, I’m a fan of watches. I wear one almost every day and honestly do not feel right if l forget to put one on. It is a trend that died off for a while, but in the last couple years has made a big comeback. It seems that a lot of people are not buying watches for their intended purposes though, in a generation of ‘who’s is bigger’ or ‘that’s ballin”.

I agree with the statement that actually using a watch for it’s intended purpose, to tell time, takes away the countless times that you pull your phone out of your pocket and end up scrolling through Twitter for twenty minutes. I really like that he uses his own personal life to relate to the topic. Barrett describes how social media has consumed his life at times, and even taken away from his time as a father. He talks about spending so much time on Instagram, when he could be spending time with his kids.

Personally, I could name numerous times where my phone has distracted me and taken my attention from something that is much more important. Whether it is homework, friends, or family I find myself consumed by the bright glare that comes from the screen and just get lost. In the past, I was an extreme Twitter addict. I would look down and find myself wasting thirty minutes reading things that do not mean anything to me. Barrett points out that this is something that happens to far too many people today.

It’s fascinating that something simple, like a watch, could take your mind off of looking at your phone all the time. More often than not, it seems like aside from answering calls people are usually just pulling their phone out to see what time it is, then they get distracted by numerous things.

I really like the section of the article where Barrett compares the satisfaction he gets from his phone to his dog chewing on a professional-grade rawhide. This is an accurate comparison, once we have seen something interesting on our phones, we just can not get enough.

The one thing I think l like the most about this article is the tone that Barrett uses throughout. While using his personal life and experiences to give examples and talk about the impact his phone has on his life, he is ultimately sending a message to other consumers.

Don’t let your phone become your life. There are so many other things out there that you can see and experience, don’t miss out on them trying to get likes. Sometimes the simplest things can change the way we approach our lives, even something as basic as a watch.

NFL Mock Draft Round 3

And here’s round 3! This will be it for my predictions, next year I would like to complete a seven round mock draft. Again, feel free to comment and I appreciate all of the feedback!

65. Tampa Bay Buccaneers: Denzel Perryman LB Miami

66. Tennessee Titans: Cedric Ogbuchi OL Texas A&M

67. Jacksonville Jaguars: Jaquiski Tartt S Samford

68. Oakland Raiders: Arie Kouandjio OL Alabama

69. Washington Redskins: Josue Matias OL Florida State

70. New York Jets: Duke Johnson RB Miami

71. Chicago Bears: Sammie Coates WR Auburn

72. St. Louis Rams: A.J. Cann OL South Carolina

73. Atlanta Falcons: Senquez Golson CB Ole Miss

74. New York Giants: Mario Edwards DL Florida State

75. New Orleans Saints: Bryce Petty QB Baylor

76. Minnesota Vikings: Trey Flowers DE Arkansas

77. Cleveland Browns: Daryl Williams OL Oklahoma

78. New Orleans Saints: Clive Walford TE Miami

79. San Fransisco 49ers: Chris Conley WR Georgia

80. Kansas City Chiefs: Paul Dawson LB TCU

81. Buffalo Bills: Frank Clark DE Michigan

82. Houston Texans: David Johnson RB Northern Iowa

83. San Diego Chargers: Markus Golden DE/OLB Missouri

84. Philadelphia Eagles: Rashad Greene WR Florida State

85. Cincinnati Bengals: Davis Tull DE/OLB UT-Chattanooga

86. Arizona Cardinals: D’Joun Smith CB Florida Atlantic

87. Pittsburgh Steelers: Adrian Amos S Penn State

88. Detroit Lions: Corey Robinson OL South Carolina

89. Carolina Panthers: Justin Hardy WR East Carolina

90. Baltimore Ravens: Devin Funchess TE Michigan

91. Dallas Cowboys: Garrett Grayson QB Colorado State

92. Denver Broncos: Darren Waller WR Georgia Tech

93. Indianapolis Colts: Hroniss Grasu OL Oregon

94. Green Bay Packers: Jacoby Glenn CB UCF

95. Seattle Seahawks: Mitch Morse OL Missouri

96. New England Patriots: Ty Montgomery WR Stanford

NFL Mock Draft: Round 2

Here’s round 2! Just like with the first round, feel free to comment. I appreciate all the feedback!

33. Tennessee Titans: Ronald Darby CB Florida State

34. Tampa Bay Buccaneers: Jake Fisher OT Oregon

35. Oakland Raiders: Preston Smith DE Mississippi State

36. Jacksonville Jaguars: Laken Tomlinson OL Duke

37. New York Jets: Eli Harold OLB Virginia

38. Washington Redskins: Ty Sambrailo OL Colorado State

39. Chicago Bears: Jordan Phillips DT Oklahoma

40. New York Giants: Shaq Thompson OLB/SS Washington

41. St. Louis Rams: Dorial Green-Beckham WR Missouri/Oklahoma

42. Atlanta Falcons: Ameer Abdullah RB Nebraska

43. Cleveland Browns: Brashad Perriman WR UCF

44. New Orleans Saints: Jalen Collins CB LSU

45. Minnesota Vikings: Jaelan Strong WR Arizona State

46. San Fransisco 49ers: Eric Rowe CB Utah

47. Miami Dolphins: Benardrick McKinney LB Mississippi State

48. San Diego Chargers: Brett Hundley QB UCLA

49. Kansas City Chiefs: Devin Smith WR Ohio State

50. Buffalo Bills: Maxx Williams TE Minnesota

51. Houston Texans: Phillip Dorsett WR Miami

52. Philadelphia Eagles: Owamagbe Odighizuwa DE/OLB UCLA

53. Cincinnati Bengals: Carl Davis DT Iowa

54. Detroit Lions: Tevin Coleman RB Indiana

55. Arizona Cardinals: Alex Carter CB Stanford

56. Pittsburgh Steelers: Xavier Cooper DL Washington State

57. Carolina Panthers: Jay Ajayi RB Boise State

58. Baltimore Ravens: P.J. Williams CB Florida State

59. Denver Broncos: Stephone Anthony LB Clemson

60. Dallas Cowboys: T.J. Yeldon RB Alabama

61. Indianapolis Colts: Quentin Rollins CB Miami of Ohio

62. Green Bay Packers: Jeremiah Poutasi OL Utah

63. Seattle Seahawks: Ali Marpet OL Hobart

64. New England Patriots: Tre Jackson OL Florida State